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SEO is short for Search Engine Optimisation.
Search Engine Optimization or as it is more famously known, SEO, SEO
is a process of improving the volume and quality of traffic to a web
site from search engines via "natural" "organic" or "algorithmic" search
results. The earlier a website comes in the search results list, the
more visitors it will receive from the search engine. SEO can also
target different kinds of search, including image search, local search,
and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work
and what people search for. Optimizing a website primarily involves
editing its content and HTML coding to both increase its relevance to
specific keywords and to remove barriers to the indexing activities of
Few Facts About The SEO:
80% - 90% of Web Traffic originates from Google, Yahoo and MSN Search Engines. 70%
- 80% of people using Google, Yahoo or MSN search engines do not search
beyond the first page of results when seeking a website responsive to
their search query.
A position on the first page of Google search results is critical to
creating a meaningful number of unique visitors.
According to Forester Research and Georgia Tech's GVU Center User
Surveys, more than 80% of web users locate websites by way of a search
More About SEM Also Known as SMO
Social media optimization (SMO) is a set of methods for generating
publicity through social media, online communities and community
websites. Methods of SMO include adding RSS feeds, social news buttons,
blogging, and incorporating third-party community functionality like
images and videos. Social media optimization is related to search engine
marketing, but differs in several ways, primarily the focus on driving
traffic from sources other than search engines, through improved search
ranking is also a benefit of successful SMO..
SMO is Viral Marketing Really
Social media optimization is in many ways connected as a technique to
viral marketing where word of mouth is created not through friends or
family but through the use of networking in social bookmarking, video
and photo sharing websites. In a similar way the engagement with blogs
achieves the same by sharing content through the use of RSS in the
blogsphere and special blog search engines.
Reaching out to social communities to bring attention to your brand
isn't a new concept; however, thanks to today's technology, when done
right, the power, effect and benefit of social media optimization is
Social Media optimization is considered an integral part of an online
reputation management (ORM) or Search Engine Reputation Management
(SERM) strategy for organizations or individuals who care about their