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Search Engine Optimization is key for long term success. 

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What is SEO and SEM?


SEO is short for Search Engine Optimisation.
Search Engine Optimization or as it is more famously known, SEO, SEO is a process of improving the volume and quality of traffic to a web site from search engines via "natural" "organic" or "algorithmic" search results. The earlier a website comes in the search results list, the more visitors it will receive from the search engine. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.


Few Facts About The SEO:
80% - 90% of Web Traffic originates from Google, Yahoo and MSN Search Engines.  70% - 80% of people using Google, Yahoo or MSN search engines do not search beyond the first page of results when seeking a website responsive to their search query. A position on the first page of Google search results is critical to creating a meaningful number of unique visitors. According to Forester Research and Georgia Tech's GVU Center User Surveys, more than 80% of web users locate websites by way of a search engine. .

More About SEM Also Known as SMO
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionality like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, through improved search ranking is also a benefit of successful SMO..

SMO is Viral Marketing Really

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines.

Reaching out to social communities to bring attention to your brand isn't a new concept; however, thanks to today's technology, when done right, the power, effect and benefit of social media optimization is huge. Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

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